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Concept work & sample projects These are self-initiated concept projects that show our design thinking and craft across every service. Brands shown are fictional. Real client case studies will be added as projects launch.
All Websites Software & apps Logos Brand kits SEO Animation Ebooks
Concept · Website Aurora Pay — fintech landing page A fictional digital-wallet startup needing trust and clarity.
Concept project · Website
Aurora Pay — fintech landing page
Challenge A fictional digital-wallet startup needing trust and clarity.
Solution Bold gradient hero, security-first messaging, app-style UI mockups and a 3-step onboarding story.
Outcome Demonstrates a conversion-focused layout with a single primary CTA and sub-2s load target.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Brand kit Dunes Coffee Co. — brand identity A concept specialty coffee roaster from Lahore wanting a warm, premium look.
Concept project · Brand kit
Dunes Coffee Co. — brand identity
Challenge A concept specialty coffee roaster from Lahore wanting a warm, premium look.
Solution Hand-drawn dune monogram, terracotta palette, packaging and café signage system.
Outcome A complete identity kit: logo suite, palette, type and packaging mockups.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Web app MediCore — clinic management app Concept clinic juggling appointments on paper and phone calls.
Concept project · Web app
MediCore — clinic management app
Challenge Concept clinic juggling appointments on paper and phone calls.
Solution Appointment calendar, patient records and SMS reminders in a clean dashboard.
Outcome Shows a role-based admin UI designed for receptionists and doctors.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Logo Zayka Kitchen — logo design A sample cloud-kitchen brand needing a logo that works as an app icon.
Concept project · Logo
Zayka Kitchen — logo design
Challenge A sample cloud-kitchen brand needing a logo that works as an app icon.
Solution Flame-and-bowl mark with a bold wordmark, tested at 16px to billboard size.
Outcome Logo set with color, mono and icon versions.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · SEO case Local dentist — SEO & AEO plan Sample scenario: a dental clinic invisible on Google Maps and AI answers.
Concept project · SEO case
Local dentist — SEO & AEO plan
Challenge Sample scenario: a dental clinic invisible on Google Maps and AI answers.
Solution Technical fixes, FAQ schema, Google Business Profile optimization and question-led content.
Outcome A worked example of our audit → fix → content workflow (illustrative, not client data).
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Animation Orbit CRM — explainer animation Concept SaaS with a complex product that is hard to explain.
Concept project · Animation
Orbit CRM — explainer animation
Challenge Concept SaaS with a complex product that is hard to explain.
Solution 60-second 2D explainer with a character-led story and kinetic typography.
Outcome Storyboard and style frames demonstrating our motion process.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Ebook “The Freelancer’s Playbook” — ebook Sample lead magnet for a freelancing course.
Concept project · Ebook
“The Freelancer’s Playbook” — ebook
Challenge Sample lead magnet for a freelancing course.
Solution Bold cover, clean interior grid, worksheets and pull-quotes.
Outcome Cover and interior spreads ready for PDF and KDP.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Website Verde Estates — real-estate website Concept property developer needing listings and lead capture.
Concept project · Website
Verde Estates — real-estate website
Challenge Concept property developer needing listings and lead capture.
Solution Listing grid with filters, one-tap enquiry buttons and project pages.
Outcome Mobile-first layout designed around enquiries.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · App UI Pulse Fitness — app UI & brand Sample gym chain wanting class booking in an app.
Concept project · App UI
Pulse Fitness — app UI & brand
Challenge Sample gym chain wanting class booking in an app.
Solution Brand refresh plus a booking app UI with schedules and memberships.
Outcome High-fidelity app screens and a design system.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Concept · Brand kit Nova Skincare — brand & packaging Concept clean-beauty brand launching three products.
Concept project · Brand kit
Nova Skincare — brand & packaging
Challenge Concept clean-beauty brand launching three products.
Solution Minimal serif wordmark, pastel system and bottle/label mockups.
Outcome Packaging-ready brand assets.
This is a concept/sample project created to demonstrate our capabilities. The brand is fictional and no client results are claimed.
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Client testimonials We only publish real, verifiable reviews. Testimonials from our first clients will appear here.
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